1 Sunil Sivarajan 2 David Quaife 3 Samir Ayoub 4 Shyam Sunder
According to the Oxford dictionary, hacking is ‘the gaining of unauthorised access to data in a system or computer’ and we all know that. Well, the marketing world has certainly turned this negative into a commonly used positive verb when it comes to accelerating growth from a data and digital marketing perspective. My ongoing stint as the chief growth officer at DViO Digital MENA is teaching me the true meaning of this from a full-funnel marketing perspective. It’s a fascinating topic from a long-term vs short-term and promise vs delivery standpoint
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