English
Arabic
Get rid of things you don’t love
In an unusually creative spin on sale ads, Home Centre has partnered with FP7 McCann to release a series of commercials that cut through the promotional clutter. Beautifully styled, and shot by Nalle Sjöblad, the campaign’s premise is simple: with Home Centre’s sales, you can get rid of the things you don’t love. In hilariously absurd situations, couples start breaking their own furniture when they find out about the Home Centre sale. The dry humour of the campaign, coupled with clever styling and great acting, makes for a stand-out sales campaign that will have viewers looking forward to each commercial’s release.
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Brand: Home Centre
Head of Marketing: Siddarth Sivaprakash
Client Team: Ami Popat, Vinmay Korday, Abbas Nashrulla, Atharv Ruparel, Deviani Rao & Ahmed Dawood
Agency: FP7 McCann Dubai
Regional Executive Creative Director: Fouad Malak
Senior Copywriter: Nerine Gardiner
Senior Art Director: Paulo Engler Pinto
Senior Designer: Jimmy Cobos
Senior Designer: Nathalie Douleh
Head of Arabic: Manar Abdulla
Senior Arabic Copywriter: Maher Dawah
Group Account Director: Vicky Kriplani
Senior Account Executive: Riddhi Mayank
Regional Head of Strategy: Tahaab Rais
Strategist: Anna Sadykova
Production House: Déjà vu
Director: Nalle Sjöblad
DOP: Pasi Pauni
Executive Producer: Manasvi Gosalia
Head of Production: Pratixa Kanojia
Post Producer: Mary Bou Akl
Editor: Rizwan Maple
Colorist: Petri Falkenberg
