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Home Centre partners with FP7 McCann to ‘Get rid of things you don’t love’

The film features hilarious situations when couples start breaking their own furniture when they find out about the Home Centre sale.



Get rid of things you don’t love

In an unusually creative spin on sale ads, Home Centre has partnered with FP7 McCann to release a series of commercials that cut through the promotional clutter. Beautifully styled, and shot by Nalle Sjöblad, the campaign’s premise is simple: with Home Centre’s sales, you can get rid of the things you don’t love. In hilariously absurd situations, couples start breaking their own furniture when they find out about the Home Centre sale. The dry humour of the campaign, coupled with clever styling and great acting, makes for a stand-out sales campaign that will have viewers looking forward to each commercial’s release.

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Brand: Home Centre

Head of Marketing: Siddarth Sivaprakash

Client Team: Ami Popat, Vinmay Korday, Abbas Nashrulla, Atharv Ruparel, Deviani Rao & Ahmed Dawood


Agency: FP7 McCann Dubai

Regional Executive Creative Director: Fouad Malak

Senior Copywriter: Nerine Gardiner

Senior Art Director: Paulo Engler Pinto

Senior Designer: Jimmy Cobos

Senior Designer: Nathalie Douleh

Head of Arabic: Manar Abdulla

Senior Arabic Copywriter: Maher Dawah

Group Account Director: Vicky Kriplani

Senior Account Executive: Riddhi Mayank

Regional Head of Strategy: Tahaab Rais

Strategist: Anna Sadykova


Production House: Déjà vu

Director: Nalle Sjöblad

DOP: Pasi Pauni

Executive Producer: Manasvi Gosalia

Head of Production: Pratixa Kanojia

Post Producer: Mary Bou Akl

Editor: Rizwan Maple

Colorist: Petri Falkenberg