The region’s grasp of targeting, adoption of promoted content and mobile penetration have convinced the ‘professionals network’ to look at expanding its direct presence in the region, says Jake Thomas, head of LinkedIn marketing solutions MENA.
How has LinkedIn evolved as a platform in this market vis a vis the rest of the world?
We tend to look at the platform from a ‘members first’ perspective. We are the world’s largest professionals network. Our goal is to help professionals connect, and be more productive and successful. That could include finding new opportunities, but our focus over the last couple of years has been around helping people be awesome in the job they are
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