Mohamed Al Ayed, President and Chief Executive Officer at TRACCS
One of the biggest after-effects of Covid-19 has been the seismic shift in priorities for organisations globally as well as in our region.
In an effort to safeguard their interests, companies have gone into survival mode to navigate the challenges posed by the pandemic. Across all functions, the “must-haves” have quickly become “the-can-do-withouts” and the long-term objectives have been replaced with immediate needs.
Accordingly, the communications machinery of organisations has been hard at work to maintain the same level of connection with
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