Cheil MEA, Business Director, Sanjay Bhatia on professional etiquette in today’s connected world.
In today’s connected world, where communication underpins every professional relationship, it is disappointing how often messages and emails go unanswered. The lack of response to such efforts reflects a deeper issue of professional etiquette that extends beyond agencies and marketers to encompass job seekers, service providers and others trying to initiate meaningful dialogue.
Marketers and decision-makers must recognise the effort it takes to research and identify the right contact, craft a personalised message a
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