posted on Oct. 17, 2024 at 4:30 pmOct 17, 2024

Cinema advertising: A safeguard to ad fraud

posted on Oct. 17, 2024 at 4:30 pmOct 17, 2024

Avinash Udeshi, COO of Motivate Val Morgan, speaks to Campaign Middle East about the reliability of cinema advertising for brands.

Cinema advertising is a safeguard against ad fraud. Image sourced from Freepik.

The Middle East’s advertising industry is projected to reach $6.9 billion by the end of 2024. More than half of this amount is now spent on digital and online advertising.

However, this surge is accompanied by increasing ad fraud concerns, with advertisers stressed about getting a reliable ROI on their ad spend.

Regulatory efforts have been made to combat misleading results, with certain countries in the region going as far as to implement verification software on digital advertising platforms.

The UAE is currently beta-testin

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.