Stcplay, the gaming arm of digital provider Stc, has launched a new campaign that challenges long-standing gaming stereotypes. In partnership with VML Riyadh, the “Every Gamer Has a Place” campaign redefines who gamers are, to prove that anybody can be a gamer regardless of their age, gender and profession.
Traditionally, gamers have been depicted as young males in dimly lit rooms with elaborate setups. Stcplay’s campaign aims to show how the gaming world and its audience has evolved today – where gamers range from a professional on a lunch break to a mother playing on her phone.
Stcplay’s new campaign brings this inclusivity to life, aligning the platform with the reality of
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