Digital transformation has been with us for quite some time, and hoteliers are truly embracing it. Due to its structure, hospitality had always been slow to adapt or lead the way in technological advancements. However, this is slowly changing.
Simply put, we adapted digital technology to change the existing processes of doing business, replacing manuals with digital procedures. Interestingly, this journey is also affecting our business culture, our people and our guests.
One of the most critical decisions we implemented under our digital transformation strategy was to go gung-ho, to become a reliable mobile-first hotel brand. Today, the average human attention span is believed to be
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