The AI avatar of Creative Zone CEO Lorenzo Jooris makes the case for tech and AI businesses to set up in the UAE.Creative Zone, one of the UAE’s leading business setup advisory firms, has unveiled its latest marketing campaign powered by artificial intelligence (AI), which features its CEO Lorenzo Jooris leaning into AI to promote Creative Zone as the perfect place to launch AI and tech companies in the UAE.
The campaign’s first hero video, which marks the beginning of a multi-part content series, aims to highlight the limitless potential of entrepreneurs who choose Dubai as their business home. The campaign was fully conceptualised, produced and executed in-house by Creative Zone’s internal marketing team.
The video, which is intended to maximise reach, visibility and engagement while making the case for how AI can benefit companies of all sizes, has been rolled out digitally across Creative Zone’s owned social media channels, including Instagram, Facebook, LinkedIn, TikTok and YouTube.
“We’re not just helping people start businesses – we’re challenging them to think different,” said Lorenzo Jooris, CEO of Creative Zone. “By using AI to create these storytelling pieces, we’re showing that embracing technology isn’t just smart – it’s essential.”
Strategic use of AI in the ad campaign
The use of generative AI in marketing content is gaining momentum globally, but few service-based companies in the UAE have adopted it the way Creative Zone has done in the UAE.
With six more AI-powered videos in the pipeline, the initiative marks a new chapter in the intersection of marketing, entrepreneurship and technology. The campaign is being promoted across the GCC, Europe, the UK, Asia, and Malaysia, targeting aspiring entrepreneurs, freelancers, and small business owners in these regions.
While the campaign is visually captivating, its deeper message lies in how technology is reshaping the DNA of modern entrepreneurship. Artificial intelligence isn’t just for big tech firms anymore – it’s becoming an essential toolkit for entrepreneurs, SMEs and startups across sectors.
“We advise thousands of startups and SMEs every year. What we’ve seen is that the most successful founders aren’t always the ones with the biggest budgets – they’re the ones who adapt quickly to tools that make their lives easier, like AI, automation, and data,” says Jooris.
This strategic move to highlight AI through its own campaigns aligns with Creative Zone’s broader commitment to champion innovation in the UAE and beyond. Creative Zone’s decision to adopt AI in its own campaigns reflects its ethos of “practising what you preach.”
“As a trusted advisor to thousands of startups, we consistently champions a future-ready approach – one where founders integrate AI and digital tools into their business models from Day One,” Jooris added.
The campaign is scheduled to run for three months. A dedicated landing page has already been developed to support lead generation and audience engagement.
In addition to the hero video, a series of shorter video cuts are due to be released throughout the campaign period to maintain momentum and drive ongoing engagement.
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Creative Zone highlights untapped potential of AI
From automating administrative tasks to streamlining customer service with chatbots, AI is unlocking time and resources for founders to focus on strategic growth.
Predictive analytics helps businesses anticipate customer needs, machine learning improves decision-making, and AI-generated content enables cost-effective marketing at scale. What was once out of reach for small businesses is now accessible, affordable, and increasingly necessary.
Jooris said, “For Creative Zone, this isn’t about trend-following – it’s about future-proofing. By helping entrepreneurs understand and adopt the right tech stack early on, the firm ensures they can scale faster, operate leaner, and remain agile in an increasingly digital economy.”
Creative Zone also offers tailored support to entrepreneurs in the AI and tech sectors through specialised business setup packages. These include flexible licensing options, access to startup hubs, and guidance on integrating AI into business operations from day one.
Success metrics of the AI ad campaign
The campaign is in its early stages, and the following performance metrics reflect the first four hours since launch:
- Video views: 5,945 total views, with 82.9 per cent from non-followers — indicating strong visibility and outreach beyond our existing audience.
- Engagement: 172 total interactions, including 98 likes, 39 shares, 25 comments, and 10 saves — highlighting strong interest and shareability.
- Profile activity: 10 profile visits and 4 new follows, reflecting direct interest in the brand.
- Reach: 603 accounts reached, with over 85 per cent of engaged users being existing followers — demonstrating both brand loyalty and new audience attraction.
Creative Zone expects these numbers to grow significantly over the coming days and weeks, and will continue to monitor all metrics closely throughout the campaign.
CREDITS:
The campaign was fully conceptualized, produced, and executed in-house by Creative Zone’s internal marketing team.
