Centrum, a multivitamin brand, has unveiled ‘Vitamin See’ — a first-of-its-kind wellness experience that transformed Dubai’s Kite Beach into a living canvas of human health and creativity, created and brought to life by Horizon FCB Dubai.
In a country where more than 90 per cent of people live with at least one vitamin deficiency, Centrum Haleon set out to change how people perceive wellness — from something invisible and clinical to something vibrant, emotional and real.
The objective of the campaign was to reframe multivitamins from optional medicine or a pill that everyone avoids, to everyday essentials. The campaign also had an informative objective – to educate people a
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