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Anup Oommen
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Centrum brings ‘Wellness to Life’ with 850+ vitamin tests at Dubai Marathon 2025

Anup Oommen
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The Centrum campaign also included geo-targeting runners through digital banners before the race, sending motivational messages during the race, and offering Centrum discounts on Amazon after the race.

Centrum Dubai Marathon

Centrum has revealed details about its immersive Wellness Hub activation at the recent Dubai Marathon 2025. The activation offered runners a meaningful experience in recovery, nutrition and peak performance to communicate a message of wellness, endurance and self-care.

Conceptualised and designed by Horizon FCB, Centrum’s booth at the Dubai Marathon became an engaging hub for wellness-themed activations that reflected the brand’s dedication to helping participants prepare for and recover from the race.

Showcasing the brand’s commitment to personalised wellness support, under the theme of being a “Wellness Partner”, a key highlight of the activation was Centrum’s vitamin testing, where


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Tags:activationCentrumDubai MarathonHorizon FCBinfluencer collaborationspersonalisationVistatiqvitamin datavitamin deficienciesvitamin testswellness supportWellness to Life
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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