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Digital

$FGC Saudi National Day campaign TBWA\RAAD$

Saudi’s FGC, TBWA\RAAD launch social-first campaign for Saudi National Day

InsuranceMarket.ae integrated campaign

UAE customers welcome ‘cuter, more endearing’ Alfred at InsuranceMarket.ae

Heinz Looks Familiar campaign

Heinz launches ‘Looks Familiar’ campaign to highlight ‘iconic duo’

Property Finder

Property Finder unveils ‘It All Starts Here’ integrated campaign

Careem Box XL

Masked individual ‘caught’ on CCTV loading Careem Box XL in marketing stunt

FACES Middle East Saud Abdulhamid XO Productions Havas

FACES, footballer Saud Abdulhamid partner in powerful Saudi National Day campaign

Britannia Good Day brings Onam’s king to life in Dubai

OUI Amaal Mansory

OUI imagines life beyond blueprints in Amaal x Mansory campaign

The Refreshment Club leaned into AI to digitally reconstruct the piece in time for the launch campaign.

Elie Saab, The Refreshment Club solve luxury marketing challenge with AI

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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