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Digital

$FGC Saudi National Day campaign TBWA\RAAD$

Saudi’s FGC, TBWA\RAAD launch social-first campaign for Saudi National Day

InsuranceMarket.ae integrated campaign

UAE customers welcome ‘cuter, more endearing’ Alfred at InsuranceMarket.ae

Heinz Looks Familiar campaign

Heinz launches ‘Looks Familiar’ campaign to highlight ‘iconic duo’

Property Finder

Property Finder unveils ‘It All Starts Here’ integrated campaign

Careem Box XL

Masked individual ‘caught’ on CCTV loading Careem Box XL in marketing stunt

FACES Middle East Saud Abdulhamid XO Productions Havas

FACES, footballer Saud Abdulhamid partner in powerful Saudi National Day campaign

Britannia Good Day brings Onam’s king to life in Dubai

OUI Amaal Mansory

OUI imagines life beyond blueprints in Amaal x Mansory campaign

The Refreshment Club leaned into AI to digitally reconstruct the piece in time for the launch campaign.

Elie Saab, The Refreshment Club solve luxury marketing challenge with AI

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THE WORK

Brad Pitt and De’Longhi brings the Perfetto philosophy to life in campaign with a cinematic tribute blending italian design and creativity.

Brad Pitt and De’longhi Perfetto campaign explores the art of coffee

Publicis

Advertising Creative Featured Marketing Media The WorkDec 9, 2025

Publicis Groupe: New Year. New Century. New Wishes.

Mona Kattan Kayali

Advertising Creative Digital Featured Marketing Media The WorkDec 9, 2025

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

Nando's 3D

Advertising Creative Featured Marketing Media The WorkDec 8, 2025

Shantelle Nagarajan

Nando’s launches JBR location with 3D billboard

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Why streaming is a profitable path for Gulf advertisers

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Realize sees strong adoption from brands, delivering up to 30% stronger performance

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Gray matter: Rethinking age in advertising

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