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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
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AOTYME2026
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Special Features

From top left, clockwise, Google's Najeeb Jarrar; Spark Foundry's Dania Dallasheh; Keyade Middle East's Laura Gleadhill; The Trade Desk's Terry Kane; UM MENAT's James Dutton; OMD's Terry Mo; Merkle MENA's Deepak Mankani; Expo City Dubai's Sholto Douglas-Home

Shifting search strategies in the age of AI

$Leaders from Arabian Automobiles Company, Petromin Corporation, TBWA\RAAD, Socialize/We Are Social and Cicero & Bernay explore how AI influencers are shaping a new era of authentic and relatable marketing.$

Do AI influencers resonate?

Bring back balance: Where do we stand on brand and performance?

Procurement pitching pricing

Procurement. Pitching. Pricing: The 3 Ps keeping the industry up at night

integrated gaming strategies within marketing

Respawn revolution: Marketers, industry leaders ‘press play’ on gaming strategies

From top left, clockwise, Amina Taher, CMO, Wio Bank; Natalie Shardan, Managing Partner, Serviceplan Middle East; Megan French-Ritsch, Executive Director Marketing, PIF Confidential; George Yaryura, SVP Marketing, Mashreq; and Sidhanth Gopishetty, General Manager, Fung Group

CMO Barometer: Marketers delve into AI, EQ and ‘the dichotomy of marketing’

Marketers, CCOs, industry leaders call for caution, collaboration on data and creativity

work-life balance

IWD 2025: Gender parity stalls when work-life balance falters

International Women’s Day 2025: A seat at the table – a checkbox or a reality?

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THE WORK

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

Cannes Lions 2026 contenders

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 16, 2026

Cannes Lions 2026: Comprehensive list of top MENA contenders and campaigns

F-PACE

Creative Featured The WorkJun 11, 2026

Shantelle Nagarajan

Home of Performance creates bespoke identity for final F-PACE launch

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