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Special Feature

Riyadh Air's sonic identity

Breaking down the anatomy of Riyadh Air’s sonic identity

integrated gaming strategies within marketing

Respawn revolution: Marketers, industry leaders ‘press play’ on gaming strategies

From top left, clockwise, Amina Taher, CMO, Wio Bank; Natalie Shardan, Managing Partner, Serviceplan Middle East; Megan French-Ritsch, Executive Director Marketing, PIF Confidential; George Yaryura, SVP Marketing, Mashreq; and Sidhanth Gopishetty, General Manager, Fung Group

CMO Barometer: Marketers delve into AI, EQ and ‘the dichotomy of marketing’

Sherry White, Director of Marketing & Communications, Waldorf Astoria DIFC

Interview: Waldorf Astoria DIFC’s Sherry White shares ‘what works’ in hospitality marketing

Marketers, CCOs, industry leaders call for caution, collaboration on data and creativity

work-life balance

IWD 2025: Gender parity stalls when work-life balance falters

International Women’s Day 2025: A seat at the table – a checkbox or a reality?

Haider Rafique, Chief Marketing Officer, OKX

Interview: OKX CMO on investing in McLaren, Man City and Mild Mild West

Digital Ad Fraud

Digital ad fraud, if unchecked, to drain $312mn GCC ad spend in 2025

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THE WORK

Nike Vomero 18

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Digital Editors' Picks Featured Marketing The WorkApr 18, 2025

Shareet Studio’s humorous approach for Kuwaiti Ya Hala Festival garners 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Industry Snapshot by Criteo MD Gosia Wajchert: Commerce media platform

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Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

Apr 17, 2025

Heriot-Watt announces scholarship winners from Faces to Watch 2025

Apr 15, 2025

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