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Tiktok

How hidden metrics can take ROAS to new heights

Shant Oknayan, vice president, global business solutions, TikTok

How TikTok is helping marketers unlock the business potential of culture

TikTok and UAE government launch campaign for family online safety

Gary Vaynerchuk: “We stink at today”

TikTok announces global layoffs in operations and marketing

TikTok launches fan spotlight feature

TikTok unveils beauty playbook for brands

The comments section: a new platform for driving engagement

TikTok plans to label AI-generated images and videos

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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