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Tiktok

U.S TikTok Ban

How would a potential U.S. TikTok ban affect agencies social media strategies?

How hidden metrics can take ROAS to new heights

Shant Oknayan, vice president, global business solutions, TikTok

How TikTok is helping marketers unlock the business potential of culture

TikTok and UAE government launch campaign for family online safety

Gary Vaynerchuk: “We stink at today”

TikTok announces global layoffs in operations and marketing

TikTok launches fan spotlight feature

TikTok unveils beauty playbook for brands

The comments section: a new platform for driving engagement

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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