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PR

Example

Example expands into the Middle East with new Dubai office

Miki Hirasawa Ashton, Senior Adviser, for GlobeScan – Middle East

COP30 comms shift: Green hushing and what it means for MENA CMOs and comms leaders

From left, Lisa Welsh and Iman Issa, Co-Founders and Managing Partners, North Seventy Five

New agency North Seventy Five launches in UAE

Reem Masswadeh, Head Of Communications, TPRA

Stop calling them ‘PR packages’: The misconception that’s diluting PR

PRCA MENA Awards 2025

PRCA MENA Awards 2025 spotlights 67 winners across the region

Silence is no longer an option: What UAE consumers expect from brands

PR firm Bacchus opens new office in Saudi Arabia

shortlist Agency of The Year

Awards shortlist revealed: Agency of The Year Middle East 2025

Shakespeare Communications Shakespeare Communications Frank

Shakespeare Communications adds Frank Porter to its client roster

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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