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Pitches

LPS wins Wasl Group’s social media and content mandate

Seven Media secures PR partnership for The Final Pitch Dubai

Katch International

Katch International secures slew of client wins, events in H2 2024

M&C Saatchi Sport & Entertainment arm expands to UAE

Trendyol

Trendyol picks Chain Reaction to spearhead Arabic SEO strategy

New AI-driven creative agency Aiconic Labs enters the Dubai fold

UHM Catch Communications

UHM picks Catch Communications to handle social media, PR for portfolio brands

Mediaplus Serviceplan Group Bosch Media team

Mediaplus wins Bosch media account for key Middle East markets

RAKTDA appoints three agencies for marcomms strategy

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THE WORK

Fortnite

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

In its latest campaign, Starbucks highlights how the brands isn't just serving coffee, but capturing the essence of modern Ramadan nights.

Advertising Creative Digital Featured Marketing Media Partner content The WorkMar 27, 2025

Starbucks ‘Keeps the Gathering Flowing’ in community-first Ramadan campaign

Fawazeer Ramadan

Advertising Creative Featured The WorkMar 26, 2025

Shantelle Nagarajan

Hilton nods to nostalgic ‘Fawazeer Ramadan’ in four-part campaign

Jeep Dina Zahran

Advertising Digital Digital Featured Social The WorkMar 26, 2025

Jeep reveals custom collab with Dina Zahran for mother’s day

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