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Opinion

2025 outlook: “OOH is poised to take centre stage”

Elie Hajjar, Managing Director, JCDecaux ATA

Global partnerships and marketing innovation with JCDecaux ATA

By Romain Colomer, Experience Director at Create. on the UX of AI

UX of AI: Why design is now easier and much harder

retail media networks

Why are brands moving more budgets to retail media networks in 2025?

Jonathan Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa

Reflections on reputation: Measuring marketing impact in the Middle East

Cenomi Local vs Global Pierre Carnet MassiveMusic

Striking the right chord to achieve local appeal and global reach

Key marketing trends in the Middle East that defined 2024

Beatriz Benedetti, Head of Marketing - MENA, BRF

‘Local relevance, creativity and consistent innovation’ key to succeed in 2025

Is the journey to programmatic DOOH worth as much as the destination?

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THE WORK

HungerStation turns food posts into a menu through ‘Social Feed’

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Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

J1 Beach

Advertising Creative Digital Featured Marketing Social Media The WorkJan 24, 2025

J1 Beach, OUI spotlight ‘Spirit of the Riviera’ in latest campaign

snore in-snore coupons score Sleepzone Impact BBDO Impact Proximity AdPro&

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 24, 2025

Loud snore = large discounts in Sleepzone ‘In-$nore Coupon’ campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

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‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

Dec 4, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

2025 salaries for marketing, creative, digital, PR and comms roles revealed

Jan 14, 2025

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