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Opinion

Lewis Chappell, Head of Strategy, Incubeta MENA

AI influencers: the future or just a fad?

Icons of Porsche

Icons of Porsche: the art of evolution

data marketing future

Defining the future of marketing campaigns with data

Muhammad Ali, Executive Creative Director, Leo Burnett ME discusses the power of a name

What’s in a name: a tale of acquiring greatness

Marketers and agency leaders discuss customers in 2025: supreme or subdued?

Manoj Khimji, Managing Director, The Vantage talks about advertisements in the US

MAGA: Make Advertisements Great Again?

Injeel Moti, Managing Director of Catch Communications on PR tactics for 2025

Are gung-ho PR tactics sustainable or just short-term hype?

leaders

Industry Snapshot: ‘Leaders must avoid complacency as technologies evolve’

Ebru Tuygun, Chief Executive Officer, GVGL Marketing Management on purpose driven marketing

Marketing in 2025: Why purpose-driven brands will lead the way

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THE WORK

TAG Heuer Ramadan campaign

TAG Heuer leans into mascots to highlight the ‘gift of time’ during Ramadan

Digital Featured Media The Work Video Video & AudioMar 3, 2025

Ford champions strength and adventure in latest F-150 campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkMar 3, 2025

Volvo releases its first AI-generated film to ‘Come Back Stronger’ in Saudi Arabia

Sadia Impact BBDO OMD campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkFeb 28, 2025

Sadia shares tips to ‘Ramadan Like a Pro’ through a fun campaign

IKEA This is Libre campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 28, 2025

IKEA, This is Libre partner to show the messy reality of life with kids

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