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Opinion

Adel Baraja, CEO, Publicis Communications - KSA

Death of the 30-second spot: Is the creative industry clinging to a relic?

Digital Essays 2024: A note to marketers

The anatomy of a high-performing strategist

By Rasha Rteil, Managing Director, Hearts & Science MENA

Digital Essays 2024: Digital is dead

Reshaping restaurant marketing in MENA with loyalty programmes

digital marketing

11 digital marketing trends to keep an eye on in 2025

Reflecting on 12 months of growth and success in Saudi Arabia

Digital Essays 2024: The greatest cost-depreciation ever

Discussing the need for partnerships beyond transactions

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Global partnerships and marketing innovation with JCDecaux ATA

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KitKat customises OOO emails for those clocking out over the holidays

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Global football and media firm Footballco opens regional HQ in Riyadh

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Navigating the future of digital advertising with conversion APIs

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