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AOTYME2025
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Opinion

Rethinking brand hierarchy in an era of mergers and expansion

Balancing brand integrity, sensitivities in today’s global climate

Culture is the

Culture is the campaign: Building internal identity

Roy Aftimos, CEO, C2 Comms

Podcast: C2 Comms’ Roy Aftimos dials back to the core objective of ‘creating value’

DEI

Women in advertising: DEI is a must in top-down strategy

Impact BBDO's Sadek explores how DEI can move beyond checklists to become embedded in organisational culture, driving authentic inclusion, better creative work, and long-term industry impact in the Middle East.

Women in advertising: DEI beyond the boardroom

on why DEI in MENA advertising must move beyond targets to drive culture, leadership, and real change.

Women in advertising: DEI that works

Why ignoring brand thinking can lead to hollow business transformation

Aaron Illathu, Managing Director at Jack Taylor on wellness marketing.

How the wellness tech wave is redefining regional marketing

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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