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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
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AOTYME2026
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Opinion

Kiran Haslam, Global Marketer on marketing in Saudi Arabia

Saudi Report 2026: Why we must rehumanise marketing

Khaled Tash, Group Chief Marketing Officer, Saudia

Saudi Report 2026: Building global relevance without losing identity

tourism is

Saudi Report 2026: Why cultural quotient is key for tourism brands

Anup Oommen, Editor, Campaign Middle East on people luxury marketing

From the Editor’s Desk: May 2026 – ‘We have an opportunity to do things better’

Zenith’s Rita Kteiche suggests that the pitch processes be designed to gives equal weight to value, capability and long-term impact.

The fine line between value and cost

Nabil Sleiman, Head of Marketing Communications, Almarai on ad effectiveness

Saudi Report 2026: A marketer’s unpopular opinion – ‘the best ad in the room’

Carlos Nadal, Managing Director, HAVAS Creative UAE on the pitch process

From comparison to conviction; from process to outcome

Fortis' Ahmed Sameh outlines key changes and shifts in consumer behaviour, culture and payments in hospitality.

Pop-ups, mobile payments and the future of tipping

Pitch Procurement Pricing

Cover Feature: From a pitch to a partnership

Home Page Ads

THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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