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Opinion

What marketing trends will shape GCC businesses in 2025?

Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024

Ghassan Kassabji: “2025 is a moment of transformation”

By Sergej Loiter, CEO of Search, AI, and AdTech at Yango

AI and adtech: balancing innovation, rules and practicality

Get ready for 2025: trends transforming marketing

Virgin Mobile UAE

Putting people first: human connection drives success at Virgin Mobile UAE

Abdullah Alliefan, Social Media Manager, Hashtag Middle East

Power of social media in shaping Saudi consumer behaviour

2025 outlook: “OOH is poised to take centre stage”

Elie Hajjar, Managing Director, JCDecaux ATA

Global partnerships and marketing innovation with JCDecaux ATA

By Romain Colomer, Experience Director at Create. on the UX of AI

UX of AI: Why design is now easier and much harder

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Global partnerships and marketing innovation with JCDecaux ATA

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KitKat customises OOO emails for those clocking out over the holidays

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Carlsberg taps M&C Saatchi Middle East for strategic and creative services

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Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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