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Opinion

Marketing Game Changers Awards Winner 2025: Passant El Ghannam

Marketing Game Changers Awards Winner 2025: Ahmad Chatila

Marketing Game Changers Awards Winner 2025: Avinash Babur

Marketing Game Changers Awards Winner 2025: Avinash Babur

Marketing Game Changers Awards Winner 2025: Ibrahim Al Mayahi

Marketer of the Year 2025

Campaign Middle East’s Marketer of the Year 2025: Khaled Rashed AlShehhi

Sojern’s Stewart Smith breaks down how experience led travel is rapidly reshaping GCC demand and traveller behaviour in 2025.

The experience economy is here: how the GCC can win travellers

Omar Biyari

Private View by Omar Biyari

internal diplomacy

Internal diplomacy: The new leadership currency no one talks about

Why I quit marketing

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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