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The Year in Review 2025

The year in review: A month-by-month wrap-up of media and marketing in 2025

Nadeem Ibrahim

Nadeem Ibrahim joins Platformance as Head of Strategic Programmes

Burson

Burson appoints Sana Ali Khan and Claire Lawson to senior leadership roles

Meta piloted its creator challenge in Dubai, testing how AI tools could be used by influencers under real-time creative constraints.

Meta pilots AI-led creator challenge in MENA

Outdoor advertising in Dubai isn’t just seen – it’s experienced, says V4Good's Founder and Creative Chairwoman, Vidya Manmohan.

The OOH-so-great outdoor advertising

A look at how listening habits across the region reflected culture, emotion and identity with Spotify Wrapped 2025.

Spotify Wrapped 2025: How the region listened

Campaign Middle East rounds up the latest platofrm updates on social media and content and streaming platforms from December.

The platform updates you need to know from December

Sharma brings more than 16 years of experience across sales and marketing within the luxury and hospitality to Crowne Plaza Muscat.

Crowne Plaza Muscat OCEC appoints Chandan Sharma as Director of Sales & Marketing

JCDecaux Oman Muscat

JCDecaux Oman and Muscat Municipality launch ‘Digital Impact’

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THE WORK

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

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