The One Club for Creativity has revealed the winners of its coveted 2026 One Show Pencil and Merit awards from 57 countries, including 22 awards handed to Middle East agencies.
IMPACT BBDO was the only agency from the Middle East region to win 1 Silver Pencil.
Meanwhile, Memac Ogilvy (in collaboration with WPP Media MENA’s EssenceMediaCom), Saatchi & Saatchi UAE (in collaboration with Zenith Middle East), and LEO UAE were handed 1 Bronze Pencil each.
Of the 22 awards handed to the region:
- IMPACT BBDO picked up 6 awards;
- Memac Ogilvy won 5 awards, of which WPP Media MENA’s EssenceMediaCom shared 4;
- VML Riyadh received 4 awards;
- LEO UAE won 2 awards;
- Saatchi & Saatchi UAE also picked up 2 awards, sharing 1 each with Zenith Middle East and Publicis KSA.
- Horizon FCB Dubai won 1 award;
- Edelman Dubai won 1 award; and
- Landor Dubai won 1 award.
The One Show, which is among some of the world’s most prestigious award shows in advertising and design, has a rich legacy of honouring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Following the awards, the One Club for Creativity has also revealed its 2026 Agency Rankings by region.
This is your last chance to book tickets to the first-ever Campaign Breakfast Briefing: Retail & Commerce Media on Friday, 22 May. Get yours now for actionable strategy on enhancing ROI for retail and commerce media in the region.
The One Club for Creativity’s 2026 Middle East Agency Rankings
In the Middle East, IMPACT BBDO leads the 2026 Agency Rankings for the Middle East region.
IMPACT BBDO was handed 36 points accumulated after receiving six awards, including 1 silver and 5 merits.
IMPACT BBDO won 1 Silver Pencil for the UN’s Child Wedding Cards, as well as 3 Merits for Annahar’s The Untaught History Edition and 2 Merits for Cheetos Pants.
Memac Ogilvy received 21 points from 5 awards.
The five awards included 1 Bronze Pencil and 3 Merits for the IKEA Phone Sleep Collection, shared with WPP Media MENA’s EssenceMediaCom.
Memac Ogilvy was also awarded 1 Merit for the IKEA Affordable Masterpieces campaign.
Meanwhile, VML Riyadh and LEO UAE claimed 12 points each.
VML Riyadh claimed 12 points from 4 awards.
The four awards included 3 Merits for flynas’ Seat With a View campaign and 1 Merit for STC’s Speak My Language campaign.
LEO UAE was handed 12 points from 2 awards.
The awards included 1 Bronze Pencil and 1 Merit for its McDonald’s Taste the Familiar campaign.
Saatchi & Saatchi UAE received 6 points from 2 awards.
This included 1 Bronze Pencil for Nana’s Ruby Blooms, shared with Zenith Middle East.
Saatchi & Saatchi UAE also received 1 Merit for Saudia Arabia Airlines (Saudia)’s Let It Fly campaign, shared with Publicis KSA.
Landor Dubai was given 3 points for 1 award.
This included 1 Merit for Saudi Arabia Airlines (Saudia)’s The Coolest Ihram campaign.
Edelman Dubai and Horizon FCB Dubai received 1.5 each for 1 award.
Edelman Dubai received 1 Merit for its Women for Change campaign.
Horizon FCB Dubai claimed 1 Merit for its Protest Sheilds campaign.
A showcase of all 2026 One Show Pencil and Merits winners can be viewed here.
Entries were received from 69 countries this year.
The 2026 One Show global jury awarded agencies, studios, brands, production companies, and designers in 57 countries with 132 Gold Pencils, 162 Silvers, 296 Bronze, and 747 Merits.
