fbpx
FeaturedNewsSocial Media

Instagram introduces Instants – a new way to share in real time

Photos you share on Instants disappear after they’ve been viewed and can’t be viewed after 24 hours.

Instagram has introduced a new in-app feature called Instants. A new way to share photos in the moment with your friends.

Instagram has introduced a new in-app feature called instants. A new way to share photos in the moment with your Close Friends or mutual followers with just a tap.

Photos shared on Instants disappear after they’ve been viewed and can’t be viewed after 24 hours. Users are unable to edit their pictures before sharing, so the content shared are authentic moments, as they are happening in real time.

This is your last chance to book tickets to the first-ever Campaign Breakfast Briefing: Retail & Commerce Media on Friday, 22 May. Get yours now for actionable strategy on enhancing ROI for retail and commerce media in the region. 

Users can capture an instant by tapping the mini p


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.