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From top left, clockwise, Bassel Kakish, CEO at Publicis Groupe Middle East & Turkey; Amit Jain, CEO at Luma AI; Jason Day, Head of EMEA at Luma AI; and Tareq Amin, CEO at HUMAIN.

Publicis Groupe Middle East picks Luma AI as Gen AI partner with HUMAIN Create

Science & Sunshine SMSA Express JAKDelivery

Science & Sunshine wins SMSA Express, JAKDelivery accounts in Saudi Arabia

From left, Francis Giani, Chief Community Management Officer, Dubai Holding Community Management (DHCM), and Niall Sallam, CEO, Elevision.

Elevision residential media portfolio now across DHCM communities

SQUATWOLF PR

SQUATWOLF picks Publsh Media Group as PR, media partner

Joyce Hallak, CEO, Spark Foundry Middle East

Publicis Groupe Middle East appoints Joyce Hallak as CEO of Spark Foundry ME

SOCIALEYEZ World Governments Summit

SOCIALEYEZ delivers full-scope social content creation for World Governments Summit

The Advertiser of the Year Award will be presented to Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office at the Dubai Lynx Awards Ceremony.

Dubai Lynx honours UAE Government Media Office as 2026 Advertiser of the Year

Empyre Communications has secured nine new client wins across PR, social and digital as it continues to grow its regional footprint.

Empyre Communications secures nine new client wins

From left, Elio El Chayeb, Director and Executive Producer, and Anissa Kadi, Senior Producer, Boomtown Productions

Boomtown appoints Elio El Chayeb, Anissa Kadi to senior roles

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THE WORK

The Displaced Edition

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

McDonald's Jujutsu Kaisen

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

Featured Marketing News The WorkJul 14, 2026

Saudia Airlines launches first advertising campaign on Pinterest

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Dubai’s World Sports Advertising delivers OOH campaign for SAP

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