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Shantelle Nagarajan
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Former STARZPLAY and beIN Media executive joins Augustus Media

Shantelle Nagarajan
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Badki brings nearly 20 years of experience in building and scaling consumer platforms across the MENA region and India to Augustus Media.

AugustusRahul Badki, Senior Commercial Director, Head of Platforms & Subscriptions, Augustus Media.

Augustus Media has appointed Rahul Badki as Senior Commercial Director and Head of Platforms & Subscriptions in an effort to reinforce the company’s commitment to expanding its platform, subscription and diversified revenue businesses.

Based in Dubai, Badki brings nearly 20 years of experience in building and scaling consumer platforms across the MENA region and India, with expertise spanning OTT, digital media and telecommunications.

In his new role, Badki will oversee the growth and development of Augustus Media’s platforms and subscription businesses, focusing on audience monetisation, platform expansion, CTV Ads, partnerships, and long-term revenue diversification.

“Rahul’s appointment marks an important milestone in our growth journey. As we continue to evolve beyond a content-led business, we’re focused on building scalable platforms and diversified revenue streams that strengthen our long-term position in the market. Rahul brings the experience, expertise and commercial leadership needed to help drive that next phase of growth,” said Richard Fitzgerald, Founder and CEO of Augustus Media.

Throughout his career, Badki has held leadership positions at STARZPLAY, beIN Media Group, Viu, HP and Vodafone Essar. His experience includes building data-driven operating frameworks, scaling subscription and advertising-supported streaming businesses (SVOD and AVOD), and leading commercial partnerships with telecom operators, device manufacturers and distribution partners across multiple markets.

Commenting on his new role, Badki said: “Augustus Media has built some of the region’s most recognised and engaged media brands. I’m excited to join the team at such a pivotal stage in its journey and look forward to helping unlock new growth opportunities, strengthen audience relationships and build sustainable revenue streams for the future.”

The appointment comes as Augustus Media aims to expand its portfolio of brands, while investing in technology, platform innovation and new audience revenue opportunities.

Badki holds an Masters of Business Administration (MBA) in Marketing and an Engineering degree in Computer Science. He will be based at Augustus Media’s Dubai headquarters and will work closely with teams across the company’s regional operations.

Tags:AppointmentAugustus MediaHead of Platforms & SubscriptionsmediaNewsPublishingRahul BadkiRichard FitzgeraldSenior Commercial Director
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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