From left: Álvaro Mayol, CEO of Taptap Digital; Gianluca Vittorelli, CEO of TXT Media.Advertising solutions provider TXT Media has entered a strategic partnership with Taptap Digital, which specialises in area-based marketing and location intelligence, to introduce advanced geospatial audience planning and omnichannel activation capabilities to brands and agencies across the MENA region.
The partnership aims to reflect TXT Media’s ongoing commitment to bring internationally proven, future-focused advertising technologies to the Middle East, helping advertisers address increasingly sophisticated challenges around audience discovery, media fragmentation, privacy compliance, and omnichannel performance.
“We are proud to partner with Taptap Digital to bring one of the most advanced and internationally proven location intelligence platforms to the Middle East market. Our decision to work with Taptap is rooted in a shared vision: empowering brands and agencies with innovative, privacy-first, and technologically advanced solutions capable of transforming complex data into smarter and more effective media decisions,” said Gianluca Vittorelli, CEO of TXT Media.
Through the collaboration, TXT Media will introduce and localise Taptap’s suite of location intelligence solutions across the region, enabling advertisers to identify, understand, and activate audiences through privacy-first geospatial insights. The partnership will support planning and activation across channels including Connected TV (CTV), digital video, mobile, digital audio, and programmatic digital out-of-home (pDOOH).
“This partnership enables us to provide our clients with new opportunities to optimize media investments, enhance targeting precision, and develop truly integrated omnichannel strategies. By combining Taptap’s location intelligence capabilities with TXT Media’s expertise in adaptive creative environments, attention-driven products, and performance-focused media solutions, we can help brands transform real-time signals and insights into measurable business outcomes,” added Vittorelli.
The announcement comes as advertisers increasingly seek alternatives to traditional identity-based targeting, looking instead for privacy-first solutions capable of unifying fragmented datasets and media channels while maintaining accuracy, scale, and measurable performance.
“Our expansion into the Middle East alongside an innovative partner like TXT Media reflects our consistent focus on combining localised market expertise with scalable global technology,” said Álvaro Mayol, CEO of Taptap Digital.
“This partnership with TXT Media strengthens Taptap’s commitment to the Middle East and represents a major milestone in our broader expansion across EMEA and MENA,” added Daniel Shaikh, SVP Growth and New Business at Taptap Digital.
The partnership also aims to further strengthen the companies’ commitment to helping brands create more effective, privacy-conscious, and data-driven marketing strategies while unlocking new opportunities for omnichannel audience engagement across the Middle East.
