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News

Pierre Choueiri Receives Bunyan Award for Leadership and Entrepreneurship during Group Delegation Visit to Expo 2020 Dubai

Augustus Media And Zee Entertainment announce that Smashi TV is available on Weyyak

Introducing The Fananees NFT Genesis Collection: MBC GROUP’s most popular characters in collectable digital (IP)

US-based filmmaker Anthony Pellino joins electriclime° director roster

Edinburgh Business School at Heriot-Watt University Dubai establishes Industry Advisory Board

The Immortal Awards announces BIG KAHUNA FILMS as Middle Eastern partner

Bloomberg Media Studios launches creative hub in the UAE

WARC reveals Effective 100 Rankings 2022: the world’s most awarded campaigns

Visual agency and production house ‘Crater’ launches in the MENA region

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THE WORK

Sleepzone recall ad

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

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