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News

DMS reveals key MENA travel trends post-Covid

ADNOC Pro League Abu Dhabi Sports Channels,

ADS to stream Pro League in English

Tiktok Now feature

Tiktok launches new feature Tiktok Now

Snapchat launches family center

TikTok launches podcast series on the future of retail in the GCC

Division Launch

Nabil Moutran and Dan Moore launch digital gaming marketplace

Red Havas launches Red Impact in Middle East

Aamir Allibhoy, chief marketing officer, Tim Hortons – Middle East

Tim Hortons appoints Aamir Allibhoy as chief marketing officer

Sowt Media announces the acquisition of Finyal Media

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THE WORK

Saudi a

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

IKEA discount

Advertising Creative Featured Marketing The WorkJul 20, 2026

Shantelle Nagarajan

IKEA Alsulaiman turns a football tactic into a ‘Flat Out’ discount campaign

Spotify's Guest List featuring Chef Kelvin Cheung blends music, food and storytelling, bringing Spotify Premium features to life through a supper club.

Featured Marketing The WorkJul 20, 2026

How Spotify turned guest list into a premium supper club experience

The Displaced Edition

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

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