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News

APCO appointments

APCO appoints new MENA leadership with an eye on growth

Andy NG, Managing Director, APAC at Yoyi Tech (L) and Ashish Gupta, CEO and Founder of The GenX Media.

Yoyi Tech and TheGenX Media partner to expand digital advertising capabilities

BackLite The Oryx

BackLite Media unveils latest addition to Landmark Series: The Oryx

Sam Zemouri, Executive Director, Auditoire Luxe MENA

Auditoire Luxe MENA appoints Sam Zemouri as Executive Director

Adidas Liverpool FC

Liverpool FC brings back Adidas as the club’s official kit partner

work-life balance

IWD 2025: Gender parity stalls when work-life balance falters

Mentorship as a catalyst for change

IWD 2025: Building the table, not just taking a seat

Rise's Middle East Chapter will be led by Kathey Battrick, Head of Media Management and Library at Asharq News Network, and Katie Purcer Golding, Acting Chief Marketing Officer at SRMG, who will spearhead marketing and communications efforts.

Rise Middle East launches to boost gender diversity in broadcast technology

MassiveMusic Balance The Mix

MassiveMusic launches Balance the Mix in the Middle East to address gender gap

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THE WORK

Momstore

UAE Mother’s Day: Momstore campaign reminds moms that ‘Your best is the best’

Creative Featured Social The WorkMar 21, 2025

Pickl’s first regional Ramadan campaign puts community at its heart

Bvlgari Journey of Ramadan campaign

Advertising Creative Digital Featured Marketing Media The WorkMar 21, 2025

Bvlgari sees 7,000 hours of rigour turn to rebirth, resilience and reflection for Ramadan

Apple AirPod 4 Pedro Pascal

Advertising Creative Digital Featured Marketing Media The WorkMar 20, 2025

Apple AirPods 4 gets Pedro Pascal grooving on air in the UAE, KSA

instashop

Advertising Creative Featured News The WorkMar 20, 2025

Shantelle Nagarajan

Dubai Tram turns heads with instashop rebrand launch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Hyundai unveils inspiring ‘Disconnect to Reconnect’ Ramadan campaign

Mar 12, 2025

Podcast: MMS’ Elie Raad on how brands can resonate better during Ramadan

Mar 12, 2025

Podcast: dentsu’s Brent Koning on why an integrated gaming strategy is crucial in 2025

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Do consumers trust brands’ purpose-driven goals?

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