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News

HSBC promotes staff to Head of Communications for MENAT

From left, Maya Tayara, Managing Director, iProspect MENA, and Fiona Black, Managing Director, Carat MENA

Dentsu strengthens leadership with dual directorial appointments

GymNation Media Network

GymNation Media Network launch offers OOH, radio, digital ad opportunities

UM Full Colour Media

UM launches Full Colour Media to empower brand-building, differentiation and growth

Conscious Media MENA SeenThis

Conscious Media, SeenThis offer brands carbon-efficient ad solutions

Justine Armour, Global Chief Creative Officer. Forsman & Bodenfors

Stagwell’s Forsman & Bodenfors picks Justine Armour as Global CCO

Dubai Lynx Awards

Dubai Lynx reveals line-up of jury from 28 markets for 2025 awards

Deliveroo digital billboards Flyby OOH

Deliveroo turns delivery bikes into digital billboards in Abu Dhabi

Gambit Communications wins Samsung Gulf PR mandate

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THE WORK

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

Digital Digital Featured The WorkFeb 10, 2025

Toyota reclaims lost traffic through creative SEO

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