Publsh Media Group has been named the media and sponsorships partner for the highly anticipated Dubai Mall Festival of Fashion, taking place 29–30 January 2026 at Dubai Mall.
Over two days, the Dubai Mall Festival of Fashion will host 12 fashion masterclasses featuring global and regional designers, influencers and industry leaders. The event will culminate in the Dubai Mall Global Fashion Awards at the Armani Hotel Dubai — the region’s largest celebration of fashion excellence.
“Fashion is more than style, it’s storytelling. We’re thrilled to partner with Lana to capture the spirit of this iconic event and share it with the world,” said Sagar Chotrani, CEO, Publsh.
Kushal Desai, Managing Director, Publsh, added, “This partnership is a natural extension of our mission to elevate cultural moments through powerful collaboration. The Dubai Mall Festival of Fashion is a landmark celebration, and we’re honoured to be part of it.”
Spanning 1.2 million square metres and home to more than 1,200 retail outlets, including more than 200 luxury and fashion brands, Dubai Mall is the beating heart of the region’s $23.5 billion fashion market, which is projected to reach $41 billion by 2029, according to Statista.
Publsh has strategically partnership with Lana for regional media engagement. As part of the event, Lana will release a special edition publication titled Dubai Mall Festival of Fashion, available throughout Dubai Mall from 01 January 2026. The magazine will feature exclusive content including profiles of featured talent and a comprehensive guide to the festival.
Anil Bhoyrul, Managing Director, Lana, said, “With a reputation for curating standout experiences at iconic destinations, Publsh is the ideal partner to spotlight the brands that define fashion excellence. The company’s expertise in connecting visionary labels with discerning audiences ensures the Dubai Mall Festival of Fashion will be a celebration of style, innovation, and influence.”
The UAE’s luxury goods market is booming, with clothing and apparel accounting for 38.27 per cent of luxury sales in 2024. Women drive 61.56 per cent of this market, and limited-edition collections are fueling demand for exclusivity and cultural relevance.
Publsh’s aims to amplify these narratives for the festival, celebrating fashion as both art and identity.
