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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
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AOTYME2026
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Insights

Snapchat and The Business of Fashion reveal insights into the GCC’s evolving luxury fashion and beauty market, highlighting youth, digital engagement, and cultural trends.

How MENA shoppers are reshaping luxury, fashion and beauty trends in 2026

CMO Barometer

Looking inside the minds of CMOs in the Middle East: AI, culture and confidence in 2026

Sports tourism in the region is evolving beyond just travel, with wellness, recovery and experience-led journeys reshaping how people travel.

How Middle East sports tourism is shifting towards wellness

Qatar’s beauty industry is booming, led by Gen Z trends, K-Beauty, and skin-first makeup, with brands like Sephora, MAC, and Hermès.

A look inside Qatar’s beauty industry

Running communities are offering brands a clearer view of behaviour, identity and loyalty, turning participation into insight across the region.

From running clubs to research labs: how brands are learning on the ground

The Qatar Retail Trends Report 2025 reveals how shifting consumer values are reshaping shopping, fashion and beauty in Qatar's malls.

Inside Qatar’s shopping habits

The Annual: Top 15 film campaigns of 2025

Pinterest has released Pinterest Predicts, its annual trend report, which aims to provide consumers and advertisers a first look at the trends for 2026.

The Annual: Pinterest predicts for 2026

Snapchat shares some of its top content creators – recognised regional influencers – as well as the key trends on the platform.

The Annual: Snapchat top creators for 2025

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THE WORK

The Displaced Edition

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

McDonald's Jujutsu Kaisen

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

Featured Marketing News The WorkJul 14, 2026

Saudia Airlines launches first advertising campaign on Pinterest

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Dubai’s World Sports Advertising delivers OOH campaign for SAP

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