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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Insights

CMO Barometer

Looking inside the minds of CMOs in the Middle East: AI, culture and confidence in 2026

Sports tourism in the region is evolving beyond just travel, with wellness, recovery and experience-led journeys reshaping how people travel.

How Middle East sports tourism is shifting towards wellness

Qatar’s beauty industry is booming, led by Gen Z trends, K-Beauty, and skin-first makeup, with brands like Sephora, MAC, and Hermès.

A look inside Qatar’s beauty industry

Running communities are offering brands a clearer view of behaviour, identity and loyalty, turning participation into insight across the region.

From running clubs to research labs: how brands are learning on the ground

The Qatar Retail Trends Report 2025 reveals how shifting consumer values are reshaping shopping, fashion and beauty in Qatar's malls.

Inside Qatar’s shopping habits

The Annual: Top 15 film campaigns of 2025

Pinterest has released Pinterest Predicts, its annual trend report, which aims to provide consumers and advertisers a first look at the trends for 2026.

The Annual: Pinterest predicts for 2026

Snapchat shares some of its top content creators – recognised regional influencers – as well as the key trends on the platform.

The Annual: Snapchat top creators for 2025

YouTube’s 20th anniversary end-of-year lists capture MENA’s pulse as it launches its new YouTube Recap feature.

The Annual: Top 10 YouTube lists for 2025

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THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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