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Media

The campaign recognises every Emirati woman from pioneers to peers who transform victories into gateways for others to follow: Not the first, never the last.

Emirati Women’s Day: Abu Dhabi’s ATRC catalyses change from community, continuity

The report highlights how the back to school period has evolved beyond a retail spike into a critical moment for advertisers to capture heightened consumer intent and secure early wins ahead of the competitive Q4 retail season. back to school

Beyond discounts: How advertisers can drive back to school sales

talabat helps people with ‘one less thing to do’ through Back to the Juggle campaign

From top left, clockwise, members representing Team UAE at the World Transplant Games, Omar “OT” Tom, Katie Larkins, Justin Anthony, Husena Beguwala, Fatima Rashid and Hind Juma. ASICS

ASICS reveals brand purpose for sponsoring Team UAE at World Transplant Games

From left, British lawyer and human rights activist Amal Clooney, and American actor, filmmaker and human rights activist George Clooney, Founders of the Clooney Foundation for Justice.

George Clooney and Amal Clooney-founded CFJ partners with MRM MENAT agency

Ailidh Smylie, Head of Social and Digital at The Brill Collective

The millennial attention gap in your 2026 marketing plan

Samsung Flourish

Flourish partners with Samsung as Middle East CRM agency of record

Hills Advertising’s Hiba Momani calls for leaders in the industry to listen more deeply, design more fearlessly and respect the stories of young, Arab talent in the Middle East.

Women in Advertising: Rethink young, Arab, female engagement

Social media shopping on mobile

94% of Saudis use social platforms to decide where to eat, shop, travel

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THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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