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Media

OUI Amaal Mansory

OUI imagines life beyond blueprints in Amaal x Mansory campaign

The Refreshment Club leaned into AI to digitally reconstruct the piece in time for the launch campaign.

Elie Saab, The Refreshment Club solve luxury marketing challenge with AI

Portfolio Night is recognised as one of the world’s largest advertising portfolio review programmes with a fast-paced evening of advice, networking and recruitment.

Impact BBDO to host Portfolio Night 2025 in KSA and the UAE

Humans of Binance

‘Humans of Binance’ campaign redefines crypto marketing with authentic storytelling

The PR stunt turned into a guerrilla marketing campaign, being amplified digitally and via social media across Instagram, TikTok, Facebook and YouTube as thousands of pieces of user-generated content flooded the internet following the PR stunt.

noon rider goes viral by video-calling his mother with Amitabh Bachchan lookalike in Dubai

Jashanmal Group Back-to-School campaign

Jashanmal Group unveils Back-to-School campaign with rewards worth AED150,000

VIOOH, with its advanced technology platform and global footprint, connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience.

VIOOH, ELAN Media partner to deliver programmatic DOOH across Qatar destinations

The Mosaic team pose for a photograph at the Dubai launch.

Mosaic launches in Dubai to help businesses get marketing ‘right from Day One’

Roy Aftimos, CEO, C2 Comms

Podcast: C2 Comms’ Roy Aftimos dials back to the core objective of ‘creating value’

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THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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