From left, Rana Saab, Business Director, Firas Mghames, CEO, and Amal Alwan, PR Director, FEER McQUEEN.FEER McQUEEN, an ‘uncontained’ creative and technology agency, has officially launched its Dubai office, marking a significant milestone in its regional expansion and reinforcing its presence across the GCC region.
FEER McQUEEN delivers an integrated offering spanning strategy, performance marketing, branding, advertising, digital marketing, innovation, studio production, animation and visualisation, public relations, and events, bringing together creativity, technology, and communications to drive measurable impact.
Founded in Beirut in 2011, with active operations across Lebanon, Saudi Arabia, Cyprus, Qatar, and Iraq, FEER McQUEEN brings strong regional understanding, cultural insight, and cross-market expertise. The addition of Dubai strengthens its ability to support both regional and global clients with seamless, integrated solutions.
The move positions Dubai as a central hub for the agency’s growth in the region, enabling closer collaboration with clients and partners in one of the world’s most dynamic and competitive markets.
Firas Mghames, CEO of FEER McQUEEN, said, “Dubai represents a strategic market for us. Establishing a presence here allows us to be closer to our clients while continuing to evolve our creative and technology capabilities across the region. It is a natural next step for FEER McQUEEN, a market that reflects our ambition, pace, and commitment to innovation.”
As part of this expansion, FEER McQUEEN has established its GCC Public Relations division in Dubai, led by Amal Alwan, appointed as PR Director.
With more than 20 years of regional experience, Alwan brings deep expertise across luxury, fashion, hospitality, lifestyle, and entertainment, along with a strong network of media, influencers, and industry stakeholders across the Middle East.
Amal Alwan, PR Director, FEER McQUEEN, said, “The GCC is one of the most dynamic PR markets globally. It is fast-moving, relationship-driven, and increasingly focused on authentic storytelling. I am excited to bring this approach to FEER McQUEEN and build a strong, credible PR offering that delivers real impact for our clients.”
Further strengthening its Dubai operations, the agency has appointed Rana Saab as Business Director, reinforcing the agency’s commercial and strategic leadership in the UAE market.
Based in Dubai, Saab leads strategic client portfolios and drives commercial growth across sectors including hospitality, food and beverage, fashion, lifestyle, banking, technology, and real estate, while overseeing the agency’s integrated operations.
Saab brings more than 20 years of leadership experience across hospitality, luxury, tourism and lifestyle sectors, with extensive expertise in brand positioning, integrated marketing strategy and corporate communications across the GCC and international markets.
Rana Saab, Business Director, FEER McQUEEN, said, “Having worked in the UAE market for many years, I’ve seen it evolve beyond execution to require stronger thinking, the right partnerships, and a clear understanding of both brand and business. What drew me to FEER McQUEEN is how it brings strategy, creativity, and technology together to create real impact. I will be focusing on building long-term client relationships and delivering work that is both creatively strong and commercially meaningful.”
