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posted on Mar. 18, 2026 at 3:45 pmMar 18, 2026

Adpro& Group wins Fine Tissues mandate across the Levant region

posted on Mar. 18, 2026 at 3:45 pmMar 18, 2026

The win marks a return partnership between the two organisations. Adpro& Group previously handled Fine Hygienic Holding’s portfolio for more than two decades until 2017.

Fine Tissues Fine Levant Fine Hygienic Holding

Adpro& Group has been appointed by Fine Levant – Fine Hygienic Holding’s Levant Markets – to lead the creative, social and media mandate for its flagship brands Fine Tissues following a competitive multi-agency pitch.

The mandate will be handled by Adpro& Group and Adpro& OMD, covering communications across Jordan, Syria, Lebanon, Palestine, and Iraq.

The appointment includes the full Fine Tissues portfolio across facial tissues, kitchen towels, and toilet paper, alongside social media for Fine Baby Levant, one of the region’s most established diaper brands.

The win marks a return partnership between the two organisations. Adpro& Group previously handled Fine Hygienic Holding�

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Tags:ADPRO OMD AdPro& Group adult diapers baby diapers communications creative diaper brand Elia G. Nuqul Elia Nuqul facial tissues Fine Baby Levant Fine Hygienic Holding Fine Levant Ghassan Nuqul hygiene solutions Iraq Jordan kitchen towels Lebanon Levant Markets media Palestine personal protective equipment.Rizek Jildeh social media sterilised facial tissues Syria toilet paper wipes

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.