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The best Middle East independent agencies of 2024

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

UAE Young Lions 2025

UAE Young Lions 2025: Registrations open for Digital and Media categories

smartphone addiction Don't Look Down Mullenlowe MENA Fixby

Fixby, Mullenlowe create 9-hour film “with a twist” on children’s phone addiction

Footballco and Bundesliga International extend MEA partnership

MMS MBC Media Solutions event Riyadh Ramadan advertising programming

MMS unveils MBC Group’s 2025 Ramadan programming and ad opportunities

Billups strengthens leadership to drive global and regional growth

Qatar Airways claims the airwaves with AI influencer

Christian Fedorczuk, CEO, PHD MENA.

Omnicom Media Group appoints Christian Fedorczuk as CEO of PHD MENA

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THE WORK

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

Digital Digital Featured The WorkFeb 10, 2025

Toyota reclaims lost traffic through creative SEO

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