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Media

Hussein Freijeh, Vice President - APAC and MENA, Snap Inc.

Hussein Freijeh takes on expanded role leading Snap’s APAC region

Yas Island Warner Bros World OOH Batman billboard

Yas Island Abu Dhabi’s Warner Bros. World sparks conversations offline and online

Icons of Porsche

ICYMI: Porsche Middle East picks The Romans as PR communications agency

Pablo Maldonado, Executive Creative Director, C2 Comms

C2 Comms picks Pablo Maldonado as Executive Creative Director

Jeep Movember

Jeep UAE unveils Movember campaign uniting brand impact, community well-being

streaming

Why streaming is a profitable path for Gulf advertisers

Jem Djemal, Director of Global Business Development, VIOOH on programmatic DOOH prDOOH

Where luxury meets technology: The MENA prDOOH opportunity

Harley Davidson Tough Nuts Choir

Turning taboo into a tune: Harley-Davidson revs up Tough Nuts Choir for Movember

OOH 2026 Briefing: Human-led creativity and programmatic DOOH steal the spotlight

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

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