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Media

Bvlgari Journey of Ramadan campaign

Bvlgari sees 7,000 hours of rigour turn to rebirth, resilience and reflection for Ramadan

Apple AirPod 4 Pedro Pascal

Apple AirPods 4 gets Pedro Pascal grooving on air in the UAE, KSA

UNHCR Campaign

UNHCR Ramadan campaign sparks humanity, collective action to change lives

UN Women Impact BBDO InkVisible campaign

InkVisible campaign in Pakistan raises Parliament support for women’s protection

short-drama

The short-drama revolution is changing advertising

How did the Middle East do in the 2025 WARC rankings?

The Final Pitch

OSN is exclusive broadcaster of The Final Pitch for regional debut

Sunsilk TikTok campaign with Rana AlKhodari

Sunsilk, Rana Al Khodari collab for a fun, eight-part Ramadan TikTok series

Asmaa Nowbandi, a Bachelor of Fine Arts (BFA) student majoring in Visual Communication with a focus on Graphic Design at the American University in Dubai (AUD) has been chosen for the Cannes Lions Roger Hatchuel Academy 2025.

Asmaa Nowbandi to represent the UAE at Cannes Lions Roger Hatchuel Academy 2025

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THE WORK

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Starbucks ‘Keeps the Gathering Flowing’ in community-first Ramadan campaign

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Cricbuzz streams Tata IPL 2025 for free and appoints IAS Media as Media Partner

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Do consumers trust brands’ purpose-driven goals?

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