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Media

Virgin Mobile UAE

Virgin Mobile launches heartfelt ‘Be In the Moment’ campaign

FACES Middle East Saud Abdulhamid XO Productions Havas

FACES, footballer Saud Abdulhamid partner in powerful Saudi National Day campaign

The ELAN Media lightbox displays are now live in Lusail City with creatives that are advertising Snoonu, which is Qatar's on-demand delivery service platform and fastest-growing homegrown super app.

ELAN Media unveils OOH lightbox displays on streetlight poles in Qatar

OUI Amaal Mansory

OUI imagines life beyond blueprints in Amaal x Mansory campaign

The Refreshment Club leaned into AI to digitally reconstruct the piece in time for the launch campaign.

Elie Saab, The Refreshment Club solve luxury marketing challenge with AI

Portfolio Night is recognised as one of the world’s largest advertising portfolio review programmes with a fast-paced evening of advice, networking and recruitment.

Impact BBDO to host Portfolio Night 2025 in KSA and the UAE

Humans of Binance

‘Humans of Binance’ campaign redefines crypto marketing with authentic storytelling

The PR stunt turned into a guerrilla marketing campaign, being amplified digitally and via social media across Instagram, TikTok, Facebook and YouTube as thousands of pieces of user-generated content flooded the internet following the PR stunt.

noon rider goes viral by video-calling his mother with Amitabh Bachchan lookalike in Dubai

Jashanmal Group Back-to-School campaign

Jashanmal Group unveils Back-to-School campaign with rewards worth AED150,000

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THE WORK

BurJuman Mall launches brand campaign ‘Right In the Heart’

Brad Pitt and De’Longhi brings the Perfetto philosophy to life in campaign with a cinematic tribute blending italian design and creativity.

Featured Marketing The WorkDec 15, 2025

Brad Pitt and De’longhi Perfetto campaign explores the art of coffee

Publicis

Advertising Creative Featured Marketing Media The WorkDec 9, 2025

Publicis Groupe: New Year. New Century. New Wishes.

Mona Kattan Kayali

Advertising Creative Digital Featured Marketing Media The WorkDec 9, 2025

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Why streaming is a profitable path for Gulf advertisers

Dec 1, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

Realize sees strong adoption from brands, delivering up to 30% stronger performance

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Haleon and Centrum transform how we see health

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