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Marketing

Troy Ruhanen, President and Global CEO, Omnicom Advertising Group

Podcast: Omnicom’s Troy Ruhanen on how the Middle East can ‘lead the world’

Diversification

Industry Snapshot: ‘Sustainable growth stems from diversification’

Creative Cloud Production Services joins forces with Unlmtd Collective

Predictions 2025: The year ahead for keeping it real

Reham Nader Mufleh, Managing Director, Horizon FCB on the balance between creativity and technology.

Predictions 2025: The year ahead for creativity and technology

PromoMedia Amman Jordan digital out of home outdoor advertising

PromoMedia expands outdoor advertising footprint in Jordan

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

Blink appoints Fouad Abdel Malak as Partner and Chief Creative Officer

Imad Hechaime, Head of Sales, JCDecaux Abu Dhabi

JCDecaux appoints new Head of Sales in Abu Dhabi

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THE WORK

New Balance Ramadan

New Balance leverages experiences to launch Ramadan collection

Richmind

Advertising Featured Marketing The WorkFeb 19, 2025

Shantelle Nagarajan

Richmind disrupts real estate advertising with Zaha Hadid sketch

Harley-Davidson FP7 McCann Health prostate cancer campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 19, 2025

Harley-Davidson helps men face cancer screening stigma with ‘manliest’ campaign

Super Bowl Ads

Advertising Creative Digital Editors' Picks Featured Marketing Media News Social Media The WorkFeb 18, 2025

Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders

Century Financial

Advertising Creative Featured Marketing The WorkFeb 17, 2025

Shantelle Nagarajan

Century Financial helps traders ‘Make Friends with Market Trends’

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Aleph celebrates its 20 year anniversary

Feb 10, 2025

Heriot-Watt partners with Campaign’s Agency Faces to Watch 2025 for fifth year with scholarships for winners

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Mercedes-Benz gains more than 6.5m views with Lego, influencer collaboration

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Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders

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