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AOTYME2025
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Marketing

Middle East Retail Group's Fayçal Hessas shares how Hamleys builds trust through ethical, empathy-led marketing for children.

Winning parents, inspiring children: Why trust is the real ROI

Marushika

Marushika speaks in patterns for Autumn/Winter 2025 launch

Marwa Kaabour

Podcast: Al Masaood’s Marwa Kaabour on why people-first businesses win

Almarai

Almarai, Shahid, MMS redefine brand storytelling with smart content integration

Shantesh S Row, Executive Creative Director, Liwa Content.Driven on copy and content within advertising

When copy forgot how to sing

influencer content creator economy

GCC creator economy grows 74% in 2 years to 263,000 influencers

From left, Tywan Ferreira, Head of Production; Lewis Robbins, Creative Strategy Director, and Mitch Balintos Head of Development at People.

People picks Tywan Ferreira as Head of Production in Abu Dhabi

From left, Andy Brown, Strategic advisor and Chair of CIMM Attention group, Bec Brooks, Head of Operations at Amplified, Alan Azar, Regional Managing Director at Choreograph (WPP) Amine Sadik, Marketing Operations Director at Procter & Gamble Arabic Peninsula & Levant and Chairman of ABG and Mathieu Yarak Head of Data at MMS.

MMS reveals TV attention study findings in partnership with Amplified and ABG

Sooraj T R, Head of Creative Tech and Innovation, We Are Social on CRM marketing

Unlocking the power of storytelling in CRM marketing

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THE WORK

BurJuman Mall launches brand campaign ‘Right In the Heart’

Brad Pitt and De’Longhi brings the Perfetto philosophy to life in campaign with a cinematic tribute blending italian design and creativity.

Featured Marketing The WorkDec 15, 2025

Brad Pitt and De’longhi Perfetto campaign explores the art of coffee

Publicis

Advertising Creative Featured Marketing Media The WorkDec 9, 2025

Publicis Groupe: New Year. New Century. New Wishes.

Mona Kattan Kayali

Advertising Creative Digital Featured Marketing Media The WorkDec 9, 2025

KAYALI blends humour, nostalgia in creator-led Musk | 12 comeback campaign

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Realize sees strong adoption from brands, delivering up to 30% stronger performance

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