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Marketing

From left, Jason Foo, CEO of BBD Perfect Storm and UKAEG Leadership Board; Taha Alsafi, Founder and CEO of Red Impact; and Aisling Conlon, International Director for UK Advertising at the Advertising Association.

UK Advertising deepens ties with Saudi Arabia at first leadership reception in Riyadh

Bertille Toledano, CEO of BETC, as President of Havas Creative Network, and CEO of Havas Creative Middle East.

Havas picks CEO of Havas Creative Middle East, President of Havas Creative Network

Building brand power through partner recognition programmes

Creativity takes centrestage at Athar as leaders gather in Riyadh

DEI

Disregarding DEI could cost Middle East trillions in economic value

Viola Communications, iShout

Viola Communications, iShout partner to deliver all-in-one AI influencer platform

Middle East Retail Group's Fayçal Hessas shares how Hamleys builds trust through ethical, empathy-led marketing for children.

Winning parents, inspiring children: Why trust is the real ROI

Marushika

Marushika speaks in patterns for Autumn/Winter 2025 launch

Marwa Kaabour

Podcast: Al Masaood’s Marwa Kaabour on why people-first businesses win

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THE WORK

IKEA new

IKEA unveils new brand platform: ‘Here to Be Part of Your Story’

Advertising Creative Featured Marketing Social Media The WorkDec 8, 2025

Shantelle Nagarajan

KFC turns flavour into talking points with ‘Taste Rules’

Al Ain Farms

Advertising Creative Digital Featured Marketing Media The WorkDec 5, 2025

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

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