Latest
- News
- Industry Forum
- Media
- Marketing
- Advertising
- PR
- Digital
- Pitches
- Appointments
- Opinion
- Dubai Lynx
- Brands
- The Spin
Featured
The Work
Events
Directory
Podcast
Jobs
Agency of the year
About Us
Magazine
Contact Us
Newsletter
Account
- Register
- Log In
Follow Us
- Facebook
- Twitter
- Linkedin
- Youtube

Latest
- News
- Saudi Focus
- Industry Forum
- Media
- Marketing
- PR
- Digital
- The Work
- Pitches
- Appointments
- Opinion
- Dubai Lynx
- Brands Focus
- The Spin
- Agency of the Year
- Private View
Events
Directory
Podcast
Jobs
Magazine
More

Register
Sign In

Marketing

$Global vs local From right, Razmik Kalaidjan, Regional Managing Director of Boopin; Dan Leach, Managing Director for Saudi Arabia at TBWA\RAAD; and Campaign Middle East Editor Anup Oommen share the Spotlight Stage for the Local Agency vs Global Agency debate at Athar.$

Global vs local: The big debate

CIB

CIB Egypt chooses ‘comedic exaggeration’ for latest campaign

Eid Al Etihad activation by Lego showcases G-Wagon made from 445,971 bricks

Pinterest Predicts 2025 Creative Trends

Pinterest Predicts report reveals 2025 trends for consumers, advertisers

By Jon Holloway, Regional Managing Director, Dentsu Creative MENA on exciting the algorithms

Digital Essays 2024: Return to remarkable

Al Ain Farms celebrates UAE National Day with limited-edition labels

‘Consumers want to make a difference, but need more support to do so’

Marketing Game Changers 2024: Melanie De Souza

Digital Essays 2024: The changing face of performance marketing

News Ads

THE WORK

Babyshop

Why Babyshop’s latest ads feel like a love letter to 90s advertising

Coldplay Elyanna

Creative Featured News The WorkFeb 25, 2025

Shantelle Nagarajan

Coach picks Elyanna as regional ambassador to roll out Ramadan campaign

Land Rover Hypermedia The Royals campaign

Advertising Creative Digital Featured Marketing Media Social Media The WorkFeb 25, 2025

JLR’s Defender launches DOOH campaign on Hypermedia’s The Royals

Easypaisa Impact BBDO cat reels campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 25, 2025

Don’t like watching ads? Easypaisa campaign offers consumers cat reels, instead

CoinMENA

Advertising Creative Featured The WorkFeb 24, 2025

Shantelle Nagarajan

CoinMENA raises brand awareness with ‘Your Future, Your Choice’

Home Page Ads

News Ads

- Advertisement -

LATEST ISSUE

Top news, insights and analysis every week

SIGN UP TO
CAMPAIGN’S NEWSLETTER

MOST READ

Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Call for nominations: Agency Faces to Watch 2025

Feb 13, 2025

Heriot-Watt partners with Campaign’s Agency Faces to Watch 2025 for fifth year with scholarships for winners

Feb 18, 2025

Aleph celebrates its 20 year anniversary

Feb 10, 2025

Mercedes-Benz gains more than 6.5m views with Lego, influencer collaboration

Feb 12, 2025

Advertise For Desktop

Advertise For Mobile

Subscribe to Campaign Magazine >
Login to My Account >
Sign up to our Newsletter >

FOLLOW US

Terms & Conditions
Contact Us

© copyright 2022 CampaignME

Information

About
Magazine Archive
Site Map
Advertise With Us

From Motivate Network

GulfBusiness
EmiratesWoman
WhatsOn.ae
Golfdigestme.com
Dubai Lynx
Vamp
BooksArabia

International

Campaign Asia
Campaign India
Campaign Japan 日本
Campaign China 中国
Campaign US
Campaign UK
Campaign Turkey

© copyright 2018 CampaignME