From left, Patrick Oppong, Associate Trading Director, MENA; Chris Gregory-Pasha, Senior Director Business Development, MENA; and Mansour Salame, Senior Director, Business Development, The Trade Desk.Global advertising technology leader The Trade Desk has revealed three key appointments at its Dubai office.
Patrick Oppong has been appointed as Associate Trading Director, MENA; Chris Gregory-Pasha has been chosen as Senior Director Business Development, MENA; and Mansour Salameh has been handed the role of Senior Director, Business Development.
Oppong brings with him eight years of experience from the company’s London office and 12 years in advertising.
Recognised as one of the company’s most experienced and technically advanced traders worldwide, Oppong has worked with some of the world’s largest brands and agencies, advising on programmatic strategy, omnichannel growth, digital transformation, and data-driven marketing.
As one of the founding members of The Trade Desk’s Client Services EMEA Hub, he has played a key role in supporting multinational advertisers and shaping best practices across the region.
In Dubai, Oppong will lead trading across in-market business, supporting advertisers within the region including automotive, financial services, retail, and e-commerce, CPG.
He will also bring his experience in Europe to the region and will look to help MENA partners unlock the full potential of programmatic advertising, in one of the world’s fastest-growing digital markets.
Gregory-Pasha is a seasoned leader with more than 15 years’ experience in the region. Previously, Gregory-Pasha worked for Sojern, a global leader in programmatic and AI-driven performance marketing solutions for the travel industry, and TripAdvisor managing leading travel brands such as Emirates, Accor, Marriott, and Jumeirah.
He has developed extensive knowledge at the intersection of travel and AdTech, driving data-driven strategies and programmatic solutions for hotels, airlines, and destination marketing organisations across the Middle East and Asia Pacific.
Gregory-Pasha is leading The Trade Desk’s travel vertical across MENA, heading up the company’s export business and helping regional clients connect with international audiences by combining in-depth travel expertise, regional knowledge, and technology leadership.
Salameh is a seasoned marketing and media leader with more than 20 years’ experience. He joins The Trade Desk from Meta, where he led the retail and e-commerce vertical for the MENA region, advancing the data-driven marketing and commercial strategies for leading brands such as Landmark Group, Alshaya Group, Noon Group and Amazon.
Throughout his career, Salameh has been instrumental in accelerating the digital maturity of some of the region’s largest retail and e-commerce players – helping traditional businesses embrace technology, analytics and creativity to achieve measurable performance outcomes.
Prior to Meta, he held senior roles at Grey MENA, managing international and regional brands including GSK and MBC Group, among others.
At The Trade Desk, Mansour will lead business development for the in-market portfolio, focusing on empowering advertisers and agencies across the region to harness the full potential of programmatic technology and the open internet.
