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Marketing

Boardroom meeting Marketers

Marketers still struggle to convince C-suites about value of creativity: report

Imran Khan, CEO and Founder, PIXL Group discusses measurement strategies and their impact.

Marrying measurement and technical evolution for successful marketing

Rabah Assaf, Managing Director - MENA, Influencer on the impact of creators in destination marketing

Harnessing the power of creators: a new era in regional marketing

ASICS Back to School campaign

ASICS features its employees’ children, influencers in Back to School campaign

HH Sheikh Mohammed bin Rashid Al Maktoum, the Ruler of Dubai, and the Vice President and Prime Minister of the UAE establishes the Mada Media Company

Sheikh Mohammed establishes Mada Media to manage Dubai advertising sites

Magnitude Creative Content Masters creator programme

Magnitude Creative to launch ‘Content Masters’ programme

Athar Festival Motivate Media Group TRACCS

Athar Festival to empower senior marketers, C-suite executives in KSA

Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival

Cannes Lions UAE

UAE breaks into Top 10 of Cannes Lions regional rankings

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THE WORK

Etihad teases, then reveals 10 new destinations with Impact BBDO

Featured Social The WorkNov 28, 2024

McCann Health drives awareness for men’s health with ‘Check Your Ride’

Creative Featured News The WorkNov 28, 2024

Shantelle Nagarajan

Al-Futtaim unveils new sonic identity for Dubai Festival City Mall

Digital Social The WorkNov 27, 2024

Chery steps into wellness with ‘Yalla Let’s Walk’ campaign

Advertising Featured The WorkNov 27, 2024

Shantelle Nagarajan

Mo Salah takes a ‘step forward’ for Visa

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Snap Case Study – Level SHoes

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Key insights on YouTube advertising from industry leaders

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Seven Media secures PR partnership for The Final Pitch Dubai

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UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

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