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Marketing

tactical. report

Speed over sign-off, specificity over scale: tactical. reveals how brands win on social

Are all marketers using consumer feedback optimally to improve CX?

Sharaf DG

Sharaf DG showcases Microsoft Copilot+ with mall activation

From left, Ghassan Harfouche, CEO, MCN MENAT; Alex Pym, CEO International, Acxiom; and Karthik Kumar, Managing Director, Acxiom MENAT.

MCN expands IPG’s Acxiom in MENAT to boost AI, data, tech and product capabilities

TikTok reveals insights on the decisive shift in how the Middle East, and Saudi Arabia in particular, discovers, evaluates, and buys.

Inside the mind of the Q4 consumer: What TikTok is teaching us about buyer behaviour

Advertisers want

‘Advertisers want their message to follow consumers across platforms’

Inside ASICS’ The Everyday Escape campaign

Talabat

talabat raises AED6m in Q3 2025 to drive social impact, support communities

From left, Jim Coleman, EMEA CEO, and Toby Southgate, Global Group CEO, We Are Social.

We Are Social promotes Jim Coleman to EMEA CEO to drive regional growth

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

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