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Marketing

Phil Smith, Media Solutions Director, The Vantage

Why Middle East brands matter at the World Economic Forum in Davos

the 4th Edition of The Great Marketing and Business Minds UAE 2026 will be held on 29 January at Pullman Dubai Downtown.

Marketing leaders to meet in Dubai to discuss insight-driven growth

TikTok creators in MENA build community and shape culture, showing how discovery drives meaningful influence on the platform.

Understanding the creator ecosystem and meaningful influence

Cian Dolamore, Operations Director, Empyre Communications.

Empyre Communications appoints operations director to strengthen leadership team

Pinterest’s 2026 Colour Trends released a list of the trending colours that will be shaping creativity, style and demand across culture.

What colours will be trending this year?

The Esports World Cup Foundation announced a total prize pool of $75 million alongside the full game lineup and schedule for 2026.

Schedule announced for Esports World Cup 2026: $75 million prize and game lineup

Honda Motor Co. brought an immersive experience that united industry leaders and partners for a multi-sensory journey through Honda’s Past, Present and Future.

Honda showcases its past, present and future through an immersive brand experience in Dubai

Courage Awards

IWBD launches free-to-enter Courage Awards to honour bold women in leadership

PRCA MENA Young Lions PR competition Cannes Lions

PRCA MENA opens registrations for Young Lions PR Competition 2026

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THE WORK

Jean Paul Gaultier’s play with Twitch for Saudi’s next generation of luxury consumers

Sleepzone recall ad

Creative Featured The WorkJul 24, 2026

Sleepzone recalls its mattresses to keep Jordan awake for football

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Featured Marketing The WorkJul 23, 2026

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Shake Shack AI-powered

Creative Digital Featured Social The WorkJul 23, 2026

Shake Shack turns burger launch into AI-powered shouting challenge

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

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